Logo/Brand Identity

Logo and brand identity created for my department’s Restorative Practices initiative. The initiative is meant to help students resolve disciplinary violations in a restorative (rather than punitive) way, and the client requested ripple and/or fingerprint imagery to represent the effects that our actions have on others. I eventually landed on this mark, which incorporates both ideas and features an abstracted “RP.” I then created a correspondingly subdued identity through color and type, as well as an animated mark.